Last updated: May 12, 2021
SIERA.AI provides advanced machine vision and digital inspection solutions, including advanced driver assistance through their IoT devices (the “Devices”) that enable customers to reduce accidents and improve compliance while also getting insights into productivity, efficiency and safety of their operations (collectively, the “Software Services”).
For the purposes of GDPR, SIERA.AI is considered the data controller. This means that we are responsible for deciding how we use the information that we hold. We are a Delaware corporation registered in the United States with an office at Stocked Robotics, Inc. dba SIERA.AI, 1601 Rutherford Ln, Suite G100, Austin, TX 78754.
GDPR applies to you if you are located in the European Economic Area, the United Kingdom or Switzerland (an “EEA Individual”).
This policy describes the types of information we may collect from you or that you may provide when you access or use the Devices, the Software Services and the other SIERA.AI Services or any of the other features, functions, services, and products, and our practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies to information we collect or may collect:
- In accessing and using the Site.
- In registering to use and to create an account for the Software Services.
- In accessing and using the Software Services and the other SIERA.AI Services.
- In using the Devices as installed on the forklift equipment.
- In accessing and using chatbot.
- When you provide any content through the Site, the Software Services, the Devices or any of the other SIERA.AI Services.
- In e-mail, text and other electronic messages sent through or use of the Site, the Software Services, and the other SIERA.AI Services.
- Through services provided to us or to you by third-party companies, agents or contractors.
It does not apply to information collected by:
- Us offline or through any other means, including on any other website operated by SIERA.AI or any third party; or
Any third party, including through any link that may be accessible from or on the Software Services, the Site or any of the other SIERA.AI Services.
Minors under the Age of 18
None of the SIERA.AI Services are intended for minors under 18 years of age. No one under age 13 may provide any information on or through the Site, the Software Services or the other SIERA.AI Services. We do not knowingly collect personal data from children under 13. If you are under 13, do not use or provide any information on or through any of the SIERA.AI Services or any of its features or register on the Site, use any of the interactive or public comment features of any of the SIERA.AI Services or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or username you may use. If we learn we have collected or received personal data from a child under 13 without verification of parental consent, we will delete that information. If you believe that we might have any information from or about a child under 13, please contact us at [email protected]
Information We Collect About You and How We Collect It
We collect or may collect several types of information from and about you and other users of the Software Services, the Devices, the Site, and the other SIERA.AI Services, including:
- Information by which you may be personally identified, including personal data such as name, e-mail address and password. and at your option, your photo, phone number and company’s name
- Financial and billing information, including the address for billing and billing contact information
- Information that is about you but individually does not identify you, such as IP address and the date and time of visit
- Make, model and serial number of the industrial vehicle equipment on which a Device is installed, digital inspection reports, impact reports, near miss reports and visual logs of impacts, including photos/videos
- Device, internet and mobile information such as the hardware model, operating system version, unique device identifiers, browser type, language, wireless network, and mobile network information (including the mobile phone number)
- Geo-location information when you use the Site and the other SIERA.AI Services
- Information that you provide by registering and creating accounts or when you provide content on or through the Software Services and the other SIERA.AI Services, including information provided in connection with registering to access and use the Software Services
- When you report a problem with any of the Software Services, the Devices or any of the other SIERA.AI Services; and/or
- Records and copies of your correspondence (including e-mail addresses), if you contact us.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through or use the Software Services, the Devices, the Site or any of the other SIERA.AI Services.
- From third parties, such as our business partners and other third parties that provide us or you with certain services.
Certain transactions may also involve you calling us or our calling you. Please be aware that we may monitor, and in some cases, record such calls for staff training or quality assurance purposes.
We take every reasonable step to limit the volume of your personal data that we process to what is reasonably necessary.
We do not Engage in Automated Decision-making without Human Intervention
We do not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.
Consequences of not providing Personal Data
You are not required to provide all personal data identified in this policy to use our Site or to interact with us offline, but certain functionality may not be available if you do not provide personal data. In addition, if you do not provide the personal data, we may not be able to respond to your requests, provide the Software Services or access to the SIERA.AI Services, or provide you with marketing that we believe you would find valuable.
The technologies we use for automatic data collection may include:
Do Not Track Policy
Your web browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. We do not honor any web browser “Do Not Track” signals or other mechanisms that provide you with the ability to exercise choice regarding the collection of personally identifiable information about your online activities over time and across third-party websites or online services. At present, no universally accepted standards exist on how companies should respond to do-not-track signals. In the event a final universally accepted standard is established, we will assess and provide an appropriate response to these signals.
Third-party Responsibilities and Services
We may use or partner with other third-party companies, agents or contractors for various purposes in connection with our business and operations (“Service Providers”), including, CRM, invoicing and payment processing, support, relationship building, the marketing and growth of our business and the performance of services on our behalf, such as gathering and analyzing information and the provision of services to you. In the course of performing these responsibilities and providing such services, these other companies may have access to your information. We may also share information, including your personal data, with these Services Providers in order to enable them to perform these responsibilities and to provide these services. These Services Providers may have adopted their own privacy policies, which are not subject to control by SIERA.AI. You should always review the policies of these Service Providers to make sure that you are comfortable with the ways in which they collect, use, maintain, protect and disclose your information. We do not list our current Service Providers because they change from time to time. If you would like the names of any of Service Providers, please email us at [email protected]
Service Providers that have access to your personally identifiable information in connection with providing services are required to keep your personal data confidential and are not permitted to use this personal data for any purpose other than to fulfill the services they are performing for SIERA.AI or the Site.
The Service Providers may also transmit cookies to your computer or device when you click on ads that appear on or through the Service.
As a convenience to you, we may now or in the future also provide links to other third-parties from within the Software Services. If you click on one of these links, you will be redirected to that third-party’s site (via affiliate cookies) and such third party may also transmit cookies to you. We do not have any control over that or how they collect, use, maintain, protect and disclose your information. Please be aware that cookies placed by third parties may continue to track your activities online even after you are no longer using any the Software Services or any of the other SIERA.AI Services, and those third parties may not honor “Do Not Track” requests you have set using your web browser.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to, you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
DoubleClick: We may use Google Analytics and Google Adwords remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.
Google has additional information available about its Remarketing Privacy Guidelines, Policies, and Restrictions on its website.
How We Use Your Information
- Where the use of your information is necessary to provide the Software Service and the other SIERA.AI Services
- Where the use is necessary for the purposes of our legitimate interests (or those of a third party)
- Where we need to comply with a legal or regulatory obligation; or
- Where you have given your consent (which can be withdrawn at any time).
We use information that we collect about you or that you provide to us for the following purposes:
- To provide you Software Services and the other SIERA.AI Services that you request from us or otherwise access and use.
- To provide the Site and its contents to you.
- To confirm your identity in connection with the use of the Software Services and the other SIERA.AI Services.
- To process and complete transactions and send you related information.
- To provide technical and other support to you.
- To send you promotional communications, such as providing you with information about services and features, provided that you have given your consent if required by applicable law.
- To enable Service Providers to perform certain responsibilities and provide certain services in connection with the Software Services, the Devices and our business and operations.
- To fulfill any other purpose for which you provide it.
- To provide you with notices about your account.
- To carry out our obligations and enforce our rights arising from the use of the Software Services, the Devices and the other SIERA.AI Services, including for billing and collection.
- To notify you about changes to the Software Services, the Devices, the Site and the other SIERA.AI Services.
- To enhance the safety and security of the Software Services, the Devices and the other SIERA.AI Services.
- To verify your identity and prevent fraud or other unauthorized or illegal activity.
- To enable marketing, remarketing and targeted advertising and similar services from us or Service Providers, including direct and indirect marketing and on-line behavioral advertising regarding our own and third-party products and services that we believe may be of interest to you, including advertisement on third party websites, provided you have given your consent if required by applicable law. We do not market to EEA Individuals.
- To perform targeted and other advertising on third party websites.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
Some of the information that we collect automatically is statistical data and does not include personal data, but we may maintain it or associate it with personal data we collect in other ways or receive from third parties or you provide to us. It helps us to improve the Site, the Devices, the Software Services and the other SIERA.AI Services, and to deliver a better and more personalized service, including enabling us to:
- Estimate our audience size and better understand usage patterns.
- Store information about your preferences, enabling us to customize the Site according to your individual interests.
- Speed up your searches.
- Recognize you when you return to the Site or the Software Services.
Storage and Transfer of Your Information
We may store any data or other information that we collect (personal or otherwise) ourselves or in databases and servers owned and maintained by us, our affiliates, agents or Service Providers.
If you access or use the Site, the Devices, the Software Services or any of the other SIERA.AI Services outside of the United States, information that we collect about you may be transferred to servers inside the United States and maintained indefinitely, which may involve the transfer of information out of countries located in the European Economic Area and other parts of the world unless otherwise prohibited by applicable law or agreed by SIERA.AI and you. By allowing SIERA.AI to collect information about you, you consent to such transfer and processing of such information without restriction. We may also store some information locally on your computer or other devices. For example, we may store information as local cache so that you can open the Site and view content faster.
Although users from all over the world may access the Site, the Devices, the Software Services or any of the other SIERA.AI Services and the other Software Services, keep in mind that no matter where you live or where you happen to use our services, you consent to us processing and transferring information in and to the United States and other countries whose data-protection and privacy laws may offer fewer protections than those in your home country.
Disclosure of Your Information
- To our subsidiaries and affiliates.
- To other users in your organization in connection with the Software Services, the Devices or any of the other Software Services.
- To Service Providers, contractors and other third parties we use to support the Software Services and our business.
- To a potential or actual buyer, assignee or other successor (including its related advisors and agents) in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of SIERA.AI’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal data held by SIERA.AI about users of the Site and the Software Services are among the assets that may be or are actually transferred.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your data information:
- To comply with any court order, law or legal process, including to respond to any government or regulatory request.
- To enforce or apply the terms of the Agreement and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of SIERA.AI, our customers or others.
Choices About How We Use and Disclose Your Personal Data
We strive to provide you with choices regarding the personal data you provide to us. We have created mechanisms to provide you with the following control over your personal data:
- Promotional Offers from SIERA.AI. If you do not wish to have your e-mail address/contact information used by SIERA.AI to market or otherwise promote our own or third parties’ products or services, you can opt-out through the unsubscribe mechanism at the bottom of the applicable email. This opt-out does not apply to information provided to SIERA.AI as a result of a service or product purchase, warranty registration, product service experience or other transactions.
We do not control third parties’ collection or use of your information to serve interest-based advertising. You may be able to opt out of receiving personalized advertisements from companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. For more information about this practice and to understand your options, please visit: http://www.aboutads.info and http://www.networkadvertising.org/choices/. You may also use TRUSTe’s Preference Manager at http://preferences-mgr.truste.com.
Our Legal Bases for Handling Your Personal Data
GDPR and the laws in some other jurisdictions require companies to tell you about the legal bases that they rely on to use or disclose your personal data. To the extent that those laws apply, we rely on the following legal grounds to process your personal data:
- Performance of a contract: In most cases, we collect and use your personal data and other information to meet our obligations under a contract to which you are a party or pursuant to which we are providing services to you. For example, when you use our Software Services or the other SIERA.AI Services, we will use your personal data to respond to your requests and to provide you with these services.
- Legitimate interests: We may use your personal data information for our legitimate interests on the grounds that it furthers our legitimate interests in commercial activities (but only to the extent that such interests are overridden by the interests or fundamental rights and freedoms of the affected individuals).
- Analyzing and improving the Software Services, the Devices, the other SIERA.AI Services and our business.
- Providing the services pursuant to our contracts with our clients.
- Legal compliance: We may use and disclose personal data in certain ways to comply with our legal obligations under European or Member State law or other applicable law.
- Consent: To the extent required by law, and in certain other cases, we handle personal data on the basis of implied or express consent.
Accessing and Correcting Your Personal Data
You may change, correct or delete any personal data that you have provided to us through your account or by emailing us at [email protected]
Your California Privacy Rights
California Civil Code Section §1798.83 permits users of the Site that are California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please send an e-mail to [email protected] or write to us at: Stocked Robotics, Inc. dba SIERA.AI, 1601 Rutherford Ln, Suite G100, Austin, TX 78754.
European Privacy Rights for EEA Individuals
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your personal data) if we intend to use your personal data for such purposes or if we intend to disclose your personal data to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal data. You can also exercise the right by contacting us directly.
If you are an EEA Individual and GDPR applies and we hold your personal data in our capacity as a controller, you may request that we:
- Provide access to and/or a copy of certain personal data (including, in some cases, in portable form)
- Prevent the processing of your personal data for direct-marketing purposes (including any direct marketing processing based on profiling)
- Update personal data that is out of date or incorrect
- Delete certain personal data which we are holding about you; provided that the personal data is not required by us for (i) compliance with a legal obligation under European or Member State law or other applicable law or (ii) the establishment, exercise or defense of a legal claim
- Object to our processing of personal data
- Restrict the way that we process and disclose certain of your information except to the extent that processing is required (i) to comply with a legal obligation under European Member State law or applicable law or (ii) for the establishment, exercise or defense of legal claims;
- Transfer your personal data to a third party to the extent that this is technically feasible; and
- Honor a revocation of your consent for the processing of your personal data (without retroactive effect).
We will consider all requests and provide our response within the time period required by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with additional information to confirm your identity before responding to your request. You have the right to lodge a complaint with the authorities applicable to your situation, though we invite you to contact us with any concern, as we would be happy to try to resolve it directly. You may also have the right to make a GDPR complaint to the relevant Supervisory Authority. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en.
If you are an EEA Individual in France, you also have the right to set guidelines for the retention and communication of your personal data after your death.
If you reside in a jurisdiction other than the European Economic Area, you may also have similar rights to the above. Please contact us at [email protected] if you would like to exercise one of these rights, and we will comply with any request to the extent required under applicable law.
You can exercise any of these rights by contacting us at [email protected] or write to us at: Stocked Robotics, Inc. dba SIERA.AI, 1601 Rutherford Ln, Suite G100, Austin, TX 78754.
How Long We Store Your Personal Data
We will only retain your personal data, in a form which permits us to identify you, for as long as necessary to fulfill the purposes we collected it for. We will retain and use your personal data as necessary to satisfy any legal, accounting or reporting requirements, to resolve disputes or to enforce our agreements and rights. After that, we will either securely delete or anonymize your personal data so that it cannot be linked back to you.
We understand that the security of your personal data is important. We provide reasonable administrative, technical, and physical security controls to protect your personal data. However, despite our efforts, no security controls are 100% effective and SIERA.AI cannot ensure or warrant the security of your personal data. Any transmission of personal data information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site or through the Devices or the Software Services.
The safety and security of your data also depends on you. Where you have chosen (or we have given you) a password for access to and use of certain parts of the Site, the Devices, the Software Services and/or any of the other SIERA.AI Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of any of the SIERA.AI Services. The information you share in public areas may be viewed by any other user of the SIERA.AI Services.
© Copyright Stocked Robotics, Inc. dba SIERA.AI 2021