We Play the Long Game

Our vision is to enable better working conditions for industrial workers by increasing productivity and safety hand-in-hand

2017

The journey starts

2020

Commercialized Products

2022

SIERA 2.0: Founder-led to Management-led

250+

Years of Collective Team Experience

40M+

Data Points Captured

1M+

Inspections Completed

Our Story

We Got Started Because We Want to Free Industrial Workers from Repetitive and Dangerous Work.

Our journey started in 2017 with a small grant from the United States National Science Foundation (NSF). We used that humble grant to conduct a months-long study into the industrial mobility market. As you can imagine, our study was both an eye-opener and a shocker! Industry statistics showed us a staggering $30B+ spent in the US each year on forklift accident costs with almost 100 deaths and 36,000 serious accidents. On top of that, there is a massive 43,000+ shortage of skilled equipment operators. Worker shortages and growing productivity pressures from e-commerce are forcing industrial workers into unsafe and extremely stressful working conditions. On the other hand, competition from technologically advanced giants like Amazon is threatening traditional business models.

Moving Slow is No Longer an Option

We believe that digitization and automation has a tremendous and transformational role in the future of industrial mobility and there is no time like now to start making it happen.
If not now then when? If not us then who?

Meet The Executive Team

Proven Technology & Business Leadership

Zsolt Pulai

CEO

Zsolt brings over 20+ years of experience as a visionary/entrepreneur, founder and C-Level Executive. He formed two successful high-tech startups in the past, with building high-performing strategic teams. He was involved in an IPO and sold/merged an other entity into a $100M+ revenue operation.

Ram Kumar

CRO

Ram is an accomplished innovative leader in enterprise product, solutions and digital services businesses. His entrepreneurial and visionary skills have led to an impressive track record of building companies from startup and mid-sized $200M to IPO/liquidity.