# 2 Is there a Live Person on the Other Side?
Regardless of how technology has overtaken the telephone system, we all appreciate when a person answers the phone. What before (some years ago now) use to be commonplace when you placed a call now has become automated. The intention of the automation was to help navigate customers to their end goal faster. Instead, it has created much frustration and wasted time.
As SIERA.AI was building its customer success team a few years ago, we took ‘service’ into high consideration. As a result, our customer success team answers the phone when you have a question. It sounds like a new concept, but we understand that forklift telemetry is vital to your business decisions and want to be sure we are there to support your safety and production goals.